A significant amount of time has passed since the last post, and in that time our friends at Moluk have been hard at work preparing two new toys for the European summer – Mox and Nello. Read below for news from Zurich…
Next to the doll the ball is probably the most popular and universal toy. Mox combines both worlds: It has the expressive qualities of a puppet with a big mouth and the endless possibilities of a ball that can be rolled, thrown, caught or even juggled. One of the biggest surprises to most people is usually the sound Mox makes when you knock with it against your head or other objects. Filled with coins or beans Mox becoms a rattle. If you squeeze it or turn it inside out the expression of the ball changes and you discover many new faces. It’s like a tangible, 3-dimensional emoticon and in our social media campains #moxicons will be one of the hashtags we are planning to use. With its trademark simplicity and depth of possiblities we see Mox as a strong new member or the MOLUK family. It has no restrictions regarding age and can be sold as a baby toy, compact travel toy, juggling toy, fidget toy for stressed manager and in many other areas. We can’t wait to see all the uses kids will come up with once they have Mox in their hands.
Mox comes in two versions: The open display is geared towards shops where it fits next to the cashier and should make for some fun conversation while the 3-set box is mainly designed for online retailers, gift shops that like items in boxes or educational vendors who prefer sets.
Nello is very closely related to Bilibo. Both are what we call “tools for play”: Simple, intriguing objects that tickle the imagination and invite kids to invent their own games and stories. Like Bilibo Nello unites several toys in one. It is a color puzzle, a nesting toy, a marble run, a floating island in the bath or a sand toy at the beach. You can roll, spin and swing the rings, throw and catch them. Use them as targets for games like tiddlywinks or as beautiful props for role and pretend play. The bold shapes and bright colors have an iconic quality and look great even when the toys are just lying around before or after play. Nello is made of the same robust material as Bilibo and 100% recyclable. It comes in sets of 3 pieces or a Nello Max set with 9 pieces containing all sizes and colors in one box. This offers a great value, especially for educational channels.