Stretching potential

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I’ve just returned home from a crazy week-long trip to Nuremberg, Germany, where anyone who’s anyone in the toy world, from maufacturer to retailer, has been meeting new people and showcasing their ideas. Twelve massive halls presented every toy you can imagine.  Halls with dolls and puppets, to model railways, to tech toys and new trends.  Countries presented the very best they had to offer.  While some designers punted the traditional and classic toys in a new way, others made apps to drag every possible play thing into the digital era.

I have posted a short 2-min video for those who would like a visual walk-through…

One of the most exciting concepts at the fair was the addition of a Trend Gallery, in which new toy trends are analysed and presented.  I will be covering each of these in separate blog posts over the coming weeks.

Another highlight was the release of two fantastic new toys from Moluk, the Oogi and Plui Rain Cloud.  These will also be covered in their own blog post and we’ll send you links for their videos as soon as we have them.

Happy playing!

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